* The way we C it! *

A blog about innovation and change, most often from a user perspective. Questioning, arguing, expressing amazement, frustration and sometimes just a good story

Hey Apple, can I have my computer back please?

An appeal to Apple to stop changing interfaces by putting in new functions and erase useful features when they design updates for their OS, programs and apps!


Too much of a good thing makes you… waste your time (read: annoyed).

My only doubt about Apple ever was when I saw the first Macintosh. As a serious graphic designer and type-aficionado, I could not believe that a tiny television could produce quality artwork. Mind you, that was in the mid-nineteen eighties. By the time the Macintosh SE30 hit the shops I was a devotee.


In those days being an Apple-devotee was a hard job: my beloved wonder-machine was put off by many as a toy. Things became a bit easier with the iMac that ‘came in colors’, a lovable computer that broadened the user group. Now the user-friendly interface was no longer limited to graphic designers.


Sweet memories…

I wonder what happened to that company? How come I feel alien to my own laptop, tablet and smartphone every time they have an update? Oh, I see: I’m an old geezer, approaching 60 so it’ must be beyond my scope. Nope, that’s not it. Checking with my smart kids and young colleagues they experience the same estrangement when they open iTunes, iPhoto and the sort after an update: un-clear interface, useless features, hidden or disappeared functionality.

Sometimes you wonder, is this device mine or is it Apple’s?

Apple has never been big on user-centered research. In fact, the joke about Apple’s research, being Steve Jobs looking in the mirror, might not be far from the truth. But now their ‘we-know-what-is-good-for-you’ approach begins to irritate big time. It leads to bad user experience.

So to all developers at Apple (and their bosses): Stop, I would very much like to have the ownership of my computer back!

Price or service?


Help me out here…

Yesterday I arrived a Gerona Airport and did the usual rush to the Goldcar desk to avoid standing in line for an hour. When you’re to late, your screwed because they are slow: I mean hassle slow, unbelievably slow. What I really can’t figure out is why they can keep me at their tiny window for so long when I rent a car at least three times per year. They should know me by now, or at least, their system should. But that is not the issue for now.


Yesterday we got introduced to a new routine: after the wait-and-window experience I was given the number and location of a car along with a form. At the top of the form was a tiny illustration with all the damages crossed out on of that specific car. (None of the sides was cross less!). Then you walk a 5 minutes walk to the cars’ location and check the car. If you find any more damages you squeeze them next to the pre-crossed damages on the tiny illustration. Next you walk 5 minutes back to the wait-for-ever window and hand the form to the guy. The guy at the window doesn’t look twice at your artwork on the illustration and hands you the car key.


Is this a complete waist of energy and an ill service concept made in one or what? Apparently it has something to do with waving insurance on the car and thereby brining the price down. And, it must be said, I consider paying only 50 euro’s for 8 days car rent an absolute bargain.

Goldcar Sticker Light

What puzzles me is the model behind this user-unfriendly approach. Does the do-it-yourself damage scribble help Goldcar to decrease insurance costs? Honestly, I have a hard time believing that. But, on a personal level, do I want to comply with this routine in order to get a lower the price?

‘Still not sure…’

What do you think?



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